2: You haven't been looking at anyone's complaints, have you? And you call it ugly? Those screenshots have pretty good graphics and visual design I think.
1. That's detailing, the core is still like WoW (and practically every other MMO). I remember that 10-15 years ago, a company launched an operating system meant to competer with Windows. They claimed, in their TV adds, that it was very different, because it didn't have an hourglass... This was true. It had a little clock-icon, which meant the exact same thing. I think this is very much like the current MMO market...