http://www.bethblog.com/2013/07/25/bethesda-underground-this-is-bethesda-marketing/, you will understand and respect the marketing team. I now see them a whole different way!
http://www.youtube.com/watch?v=XbHX6cltDvg (YouTube)
In case anyone doesn't know, it is a parody of ESPN's http://www.youtube.com/watch?v=puleXDhW34s commercials.