It is good indeed ,that we have a huge area where factions fight each other ,mass pvp was and will be a very good mode of pvp,and many enjoy that.
But to have some good and strong pvp implemented in this game we need more than that ...
First of all we need to have pvp shards/servers..where we have open world kos within faction enemy
We should have (same faction and maybe even enemy faction duels ) duels for training purpose but sometime even to see who is better.
People who like pvp to be able to grow in levels only from pvp and not be gimped in time to max level compare with pve guys.
Gears and experience from pvp should be somehow balanced like with the guys who do mostly pve and dungeons.
Many will enjoy the pvp aspects more than pve aspect in eso (liek me).I think high end gear should be achievable in pve but in pve too
I think battle grounds and arenas should be implement in the game , after clearing the dungeons and all pve content ,all the players will want new ways of pvp, beside that in battle grounds ranking and gear will be more appealing for pvp players.
Some pvp'ers will just want some fast action and small scale pvp for 20-30 minutes per day and join a battle ground or arena make some fun kill some guys get some points for x or y reward and then just leave , and not join big scale wars with hundreds of people that last forever..
Mass scaled pvp is rvr ,a big map that is always at war and where hundreds of players fight.
Medium scaled pvp should be battlegrounds ,when teams of 10-20 players join for fast skirmishes.
Small scaled pvp should be arenas where team of 2-3-4 people fight each other.
As a hardcoe pvp guy i want to play this game mostly for pvp , of course i enjoy some pve, but i think SOE should be a game for all ,a game made same time for pve and for pvp