the problem lies with the fact we are running a server 24/7 in a game where you capture territory and hold it. you have European prime time (i call this 6 p.m. to 12 a.m.), then you have the American prime time. after this the "prime time" slot moves across the Pacific where we have very few players. a few late night Americans and early afternoon Euro's are all that log onto the server. this is bad because the low player population is easy to create imbalance in the game.
translated this means big battles during prime time where 1 or 2 towns might fall, only to see 5+ towns gone overnight due to low pop/ imbalance during what we have termed " TZ3 ".
ESO PvP is going to be a war with territory that is captured and held, with a 24/7 server. it would be wise to address the problem of TZ3 population balance before it becomes a problem.