This is kind of a guess, but I've noticed that if you double-click on a potion in the CK, you will see a table listing the various effects of the potion features along with the associated cost. Below this table is a field labled "Potion Value" along with a check-mark box for "Auto-Calculate". You could just uncheck the "Auto-calc" box and type in any value you want for a given potion.
Then again, perhaps you already saw this. I'm not even sure if this is the actual monetary value for a potion... the table might be referring to the magic costs for spells, rather than an actual value.