This reminds me, Morgan Spurlock made a documentary about product placement called The Greatest Movie Ever Sold (the documentary is funded entirely by product placement). A company I used to work for is featured in it, and in all of our stores we had Morgan Spurlock cutouts and ads on our cups promoting the movie. I just started watching it, and he brings up a good point. It's all about cross promotion. You put a Chevy car in a movie and then Chevy commercials will plug the movie. Interesting, but it reveals movies are more about money than art / storytelling these days.

Is anybody aware of the fashion designer/clothing brand 'Tom Ford'? His stuff is about as high a quality you can get and extremely expensive (suits start at around €5,000, knitwear is around $1,000 and shirts start at ~$400). Almost every garment in the last Bond movie (Quantum of Solace was by Tom Ford, and despite the fact that you don't see a single Tom Ford label or hear the brand mentioned once in the entire movie, sales of Tom Ford clothing shot up after it's release.

I find this kind of approach interesting - instead of having Tom Cruise on his iPhone while hanging from skyscraqers and shooting bad guys, having the 'products' placed within the movie but without any obvious branding, and instead only drawing attention to it in the marketing campaign. I think it works quite a bit better - the fact that all of Bond's suits are by Tom Ford is great for Tom Ford, but the average Joe that has no interest in dropping $5,000+ on a suit won't have his immersion broken by endless logo-dropping during the movie.

i think that case has more to do with the mission impossible franchise than the industry itself. However companies like coca cola and mcdonalds have been nearly as present in a rediculous amount of other movies.

rememeber the movie big daddy? or little nicky? both adam sandler movies, the first had alot of mcdonald's written into the script and in little nicky had popeyes chicken.

then happy gilmore had subway AND redlobster... i guess what i am getting at is that adam sandler's career has been manufactured by the food chain industry.

Only time its ever bothered me was when I was watching Thor and I saw a very obvious close-up of some brand of car.

It sickens me, everything has to have an advertisemant in it.

http://www.%5Bspam%20website%20removed%5D/products/prod.asp?pid=83913&catid=182485&aid=338666&aparam=83913

Thor had 7/11 product placement, yet they did damage the 7/11 in the movie. That said everyone's staring at the logo as it happens...

That reminds me of when I saw the Jimmy Neutron/car brand team up. That seemed like an odd pairing to me. Didn't seem like there was enough of a crossing of demographics to warrant that one.


Tom Ford wrote and directed (and probably styled) A Single Man didn't he? I'm not surprised sales shot up - everything about that film was absolutely stunning, and not just the clothes. If I had a couple of grand to drop on a dress I'd definitely go to him after seeing that film and I'm not ashamed to say it.

Ya I laughed my butt off at that as it was meant to be overdone for the sake of comedy. When a movie gets serious and they stare at some item for an absurd time it gets ridiculous. Example would be two people fighting in a pharmacy and they do a slo-mo scene with a bottle of Tylenol falling to the ground landing upright that's just horrible. That kind of blatant product placement in a movie disgusts me with cig companies being more prone to it since they want their money.

He did indeed. Incredible movie. I'm a bit of of Tom Ford fan boy - pity his stuff is way out of my price range - it's incredible.

Also love Colin Firth - so A Single Man is a double whammy for me.

Depressing topic is depressing.

Saw something even more depressing. When I went on Hulu to watch a show an ad came on but, before they play the ad you get to choose which one you can watch!

Its like their asking you to choose which part of the house you want to clean at a relative's house.

You have the choice to pick your annoyance and misery now!

LOL I noticed that too yesterday. My girlfriend and I were on the couch watching on my laptop and all of a sudden it's like "hey choose which ad, or after so many seconds (like 15...an eternity) it picked one for us.... Then it happened again..Annoying to have to get off the couch to pick an ad to speed things up).

I remember some ridiculous Burger king and Mt Dew product placements in Back to The Future I. I always thought, "Doc really eats that many whoppers?"





You choose your destructor, much like Zuul.

My friend makes home movies, and when he goes to film somewhere, he makes sure that there are no Apple products more noticible than an iPhone in the background.

He hates Macs with a burning passion.

There's a scene in the Incredible Hulk where Bruce logs on the University mainframe and a Norton 360 popup comes on the screen. Lots of people groaned in the audience lol

But Norton is my favorite Anti Virus.

Oh yeah! I remember noticing that and smiling to myself because the actor's name is Edward Norton.