I know right? Wtf...
I watched some videos and they picked the WEIRDEST locations. The one in the Pale looks to be near some Giant camps too. Pretty odd considering the Pale has miles of snowy, barren tundra to use, but they chose a location next to giant camps AND incredibly close to Whiterun. I mean when I saw the carriage system I thought "cool, so basically you have a two-way carriage to Falkreath, Morthal and Dawnstar now," but not for Dawnstar.
Yeah, I saw a video of someone building in the Pale, and I am disappointed. Out of all of the spots, they picked the spot right at the border near Whiterun. I really wanted a house deep in the snowy tundra with, you know, actual snow on the ground. Like seriously, why have a house right there when Whiterun is just down the road? I wanted a house way north near Dawnstar so I had a spot to rest in the north. I guess it will have to do.

I'm usually not the complaining type, but come on Bethesda, when you say the Pale, I would suspect you can actually have a house in the Pale. Not have half of the land in Whiterun.