Will the faction PVE areas each have their own quests? Or will they be mirrors of each other? – By El Hefe
Each Alliance (and area) has its own completely unique quests and storylines, layered on top of their individual internal struggles and history. When we design content in The Elder Scrolls Online, we aspire to create storylines, experiences, and characters that are befitting of the Alliance they are a part of. Each Alliance’s content in ESO is as varied and dynamic as the Alliances themselves are—your adventures an Argonian in the Ebonheart Pact, for example, will be quite different than those of a Bosmer in the Aldmeri Dominion.
Should you choose to play characters in each of the three Alliances (and we hope you do!), you will experience completely different content that is representative of each Alliance’s story, history, and politics.
http://elderscrollsonline.com/en/news/post/2012/11/13/ask-us-anything-ebonheart-pact-part-1