http://unwrapgold.cadbury.co.uk/?c_id=google-ppc-175
I don't even, surley you would be able to tell what is in the wrapper because Gold is heavier than chocolate. what if i won? what would i do with the bar? i couldn't just sell it on ebay and i wouldn't want to keep it because it would be too risky to keep a Gold bar in your house.
I don't think cadbury's thought this through