A lot of my friends are just rapidly using spells over and over, my one buddy is already level 34 with 100 conjuration from just rapidly summoning zombies over and over.. kinda cheap.
Its a single player game. they spent the money. Its only cheap to you. If they are having fun I dont see why it bothers you. Its not like an MMO that when they max level they get to do something different. Almost any game can be blown through if the person wanted. They are the ones losing out on what the real gem of the game is, living almost day to day life in world of dragons.