I'm wondering if anyone has a good explanation for the way in which most developers (including Zenimax) initially preview and 'reveal' their game. In the case of TESO for example, after the innevitable 'teaser,' what we get essentially boils down to a game being shown to a bunch of journalists (who should in theory be the most critical viewers) and then rely upon a retranslation of what they saw into printed media for everyone else to see. And I ask, what possible benefit could this have over just showing the demonstration publically in a video? How is it better to rely on a journalist's writing down what they saw, in this century? Literature gets published extracts, music gets singles and movies get trailers - so in games, what does anyone hope to achieve by not showing the public when they're already confident enough to show future critics and journalists?

All it does it give countless ways for information to be skewed and mistranslated through the unnecessary third party of the journalist. The only answer I can think of is that it works for so-called 'hype' and marketing, but point me to a single poll or statistic that actually proves it does anyone any good whatsoever.