Thanks guineapigofdoom. You rock. Someone sticky the post please.
Same as op, my game crashed to desktop after the first animation playes and the black logo first showed up.
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For the developers trying to fix this, previous setting was : 24 bit / 192000 (studio quality), changing it to 24 bit / 44100 Hz fixed it.
Specs:
Running retail preordered Steam edition - updates enabled (latest as of Nov11-2011, 2AM GMT)
Win 7 64 bit ultimate
Gigabyte Nvidia 480 (GV-N480D5-15I-

(latest released driver - 285.62
Core I7 extreme x980 - 24 GB Kingston RAM
Realtek HD Audio on Gigabyte X58A-UD7 mobo
Also klite codecs installed
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From another post:
Start -> Control Panel -> Sound
Select the output speakers being used and click Properties
Under the advanced tab, change the sample rate to 24 bit / 44100 Hz
See if that works.