The problem is, this stat obsession is pretty much central to every MMO I've ever experienced. Any ideas on how they might work around it?
I'm not an expert, but I think one way to diminish this is to have more specialized items. This doesn't diminish the importance of stats, but it makes it impossible to aim for a "perfect" build and at the same time you're giving players the ability to more finely tune their character.
Having a wide variety of items and a wide variety of levels is prohibitive, but what if some sort of item improvement system was implemented? Tie it to crafting and instead of waiting for the Fiery Sword of Death to drop and then ten levels later going for the Deathly Sword of Combustion you search for things that let you improve "low level" items.
Done right I think the
character of equipment will stand out more than their raw power. Of course balancing something this complex would be far more difficult.