Bethesda did not make this game. Let's start there.
Customization goes as far as allowing you to choose your equipment upgrades and powers. The character himself is set in stone, which is something I prefer for this specific game. You can, however, utilize the tools given to you in any number of different ways, which is one of the highlights of the gameplay.
I loved the story/writing, unlike the person above. The world created is very believable.
The game isn't really short if you take the time to explore and do things secondary to the main story (or just do things in new, really badass ways

), and replayability is also very, very high. I think I completed the game...nine times?
So yeah, I'd highly recommend it. Though everyone's tastes are different, it was my personal favorite game of 2012.