» Fri Oct 12, 2012 12:13 am
Do you really not know how to spell "why"?!
Lol, sorry. I had to ask!
Anyway, my guess is that revealing information about a DLC just before release makes it so people are still excited for it when it drops. DLC is alot different than full games and consumers easily forget about it once the hype wears off. DLC doesn't get the kind of coverage full retail games get so the developers rely alot on the hype. It makes it even more difficult for DLC sales because it tends to come out well after people have completed and finished a game and have totally forgotten about it. If we knew about a DLC add-on months in advance, most people would've either sold the game to Gamestop or put it on the shelf for good and that means a potential loss in sales. All of us here are hardcoe fans of Skyrim and it would be madness for us to not remember a DLC drop, but for alot of casual gamers, they wouldn't remember.
My major is in business/marketing and I've learned that a massive developer like Bethesda has reasons for everything they do, especially in regards to sales. They've probably done countless studies, focus groups and many other things to figure out how best they can maximize sales and profits. So I'm sure the best way to go about that is to do exactly what they're doing.