So if you complete a faction you can choose a new one, but what happens when you go through all 3? Now that i ask this am i severely misinformed? Why would you be able to switch to another faction?

PVP my friend. Glorious glorious PVP.

Unsub and go back to WoW?

Ha ha, it is joke, yes? You laugh!

Seriously though, I guess at that point you start downing the "real" content, aka AZ's and/or PvP. Hope they put out more content soon. I don't know. I'm a firm believer in if you rush through the content, you deserve to wait for the next stuff longer.

First, its going to take most normal people a long loooong time to finish all 3 factions.

Second, once you do, you can do any of the standard MMO end game content like PvP, Adventure Zones, and Master Dungeons.

Third, they are going to be releasing new content every 4 to 6 weeks.

Fourth, you will not be "switching factions." Whatever faction you start with, that's who you fight for. You're just visiting other provinces to solve their problems, like heroes do in TES games.

Fifth, why am I counting?

You go outside... lol just kidding! Keep playing for PvP bragging rights.

PvP, end-game PvE, RP, Crafting, Trading, etc.

You go to the forums and whine that there is no duelling.

By then we'll have housing, dueling will be old news.