I guess it's all about what you prefer to do. I like creating my character and telling his or her story.
The thing with "Must become a werewolf", you don't you know, if your characters moral's say...NO... then don't. The you'd say "but I can't progress through the questline" well if your RPing a character that wouldn't want to become a werewolf because of their morals, then they wouldn't really want to be part of a faction that the head people are werewolves.
Same with other choices in the game, they are their, just depends on the way you look at it. Sure the Dialogue could have more options, it wouldn't matter cause it wouldn't be enough for someone.
I don't think Ordun was saying you power game, so much as that is a primary way to loose interest.
I understand that. But, from a role-play perspective, my guy would neither want to join in with the violence of the civil war nor would he want to sit by and let it happen. I wish there was a peaceful solution. As for the Companions, my guy - again - would want to help the Companions as they are honourable warriors, but he wouldn't want to become a werewolf. Not due to morals, just he wouldn't.