They dont stop when you're about to die. FINISH THEM!
As tough as Skyrim is, there have been plenty of instances over the entire TES universe that show there are cowards among us.
I find it quite...unrealistic, that if they cower in deafeat, they don't accept it. Not a single one....Mayhaps in a future update, there will be a chance modifier. Depending on the NPC's level, it will flee or fight.