I hear the word "WoW Clone" thrown about like confetti here, so I want to hopefully clear the air and kind of bring up some points that make this game DIFFERENT aside from the obvious setting.
What is a WoW Clone? For those not in the know, it's any game that uses a more or less copy-paste interface and mechanics similar to World of Warcraft to play it "safe" when developing a new MMO which eases transition for people familiar with them into learning the new game.
Why is it bad? Because World of Warcraft doesn't look, feel, play, or in any other way resemble The Elder Scrolls.
So let's tick off the major points I've been seeing about why people say it's a WoW Clone:
1: Hotbars
Yes, we already know from the GI article we will have a hotbar, what does this mean? nothing! TES games already have a hotbar, it's just not on an always up HUD. When you change your weapons, or choose a spell, or quaff a potion by pressing a number on your keyboard? That's a hotbar at work in the background. So until we know more about game mechanics and how the combat will work, saying that TES:O is a WoW Clone because it has a hotbar is like saying it's a WoW Clone because they both have horse mounts.
2: Combat
We know very little about the combat mechanics in the game, however we can deduce a lot of from what little we know. WoW uses a auto-target system built around skill rotations, while we don't know whether or not TES:O will use free aim or auto-target, I can pretty much bet on the skills being reactionary based, not rotation based. The GI article mentioned that pretty much you have the same type of things as you did before in TES, you have normal attacks, power attacks, and blocking, except now instead of a mouse button they are just tied to a hotkey. Sure there will be more skills, but the other thing to consider is that they mentioned that they are going away from the standard Tank/DPS/Healer role system and making it where conceivably any group can be successful, and class balancing becomes less of an issue. Entire rooms are not encounters, not just small groups within them. So I forsee you still moving around rooms, using the environment to your advantage, and it will feel fast paced and kinetic, where-as WoW is pretty much just stand in a corner, and only move if there's fire.
3: Classes
So yeah we're now stuck with classes instead of the free form skill-based gameplay we're used to, but I think we can deal with that. As I already mentioned, they aren't using the standard Tank/DPS/Healer set-up of most MMOs, so how exactly does that work? Well to put simply, AI isn't going to be based so much on aggro and threat, and will be more about situational awareness, enemies reacting to the greatest actual threat, not the one who spams the most attention grabbing skills. So with that in mind, I think to an extent every class will have the ability to tank, do damage, and have some chance at healing themselves at least. So let's say an enemy comes at you, if you're a warrior, you raise a shield and block, if you're a mage, you cast your ward spell to create a magical barrier, if you're a rogue, you just parry. If you're feeling weak and need more health, well the mage has his magic, and the rogue and warrior of course have potions and ingredients they can use. Plus I see classes falling more into TES lore categories, not confined to simple roles, so we will have the core rogue/mage/warrior type, but also a wide variance in hybrids as well for different styles.
4: Faction based PvP
WoW has deplorable awful PvP, why? Because it's instanced battlegrounds that have zero lasting implications. If you get teleported to a battleground, you win, you get a little bit of currency to buy gear, nothing changes, same battleground, same objective, same place. In TES:O the battlegrounds are dynamic and natural, they occur at actual WORLD locations like mines, farms, camps, etc. that your faction can control, and it makes an impact, it's not about just buying new gear, it's about pushing forward to put your faction on the throne, which despite the Emperor title being more of a leaderboard bragging right, I am sure will have some major implications (like perhaps faction-wide buffs for the one in control). The other element of factions is that with three, you create actual player-driven politics, so it's not just about which side is bigger or stronger, it's also about who is working in tandem with who, and actually being able to tip the scales when push comes to shove.
5: Art Style
Graphics is a BIG BIG deal to TES players, there are countless beautification mods out there that add high-res textures, new hairstyles, etc. to the games, so I can understand the bit of shock when people saw the screenshots were of Oblivion quality or less. Well part of this is from a performance standpoint I think, Most graphical elements in an MMO are handled locally yes, but any dynamic elements such as say a player or an NPC has to constantly be updated and sent to every person in the near vicinity live, which isn't a big deal if it's you and a friend fighting a few enemies, but have any of you ever loaded up a mod and then packed in a huge number of NPCs into a tight space? Now imagine if you have 100+ players all in one plaza in a city, if they all had Skyrim's depth of detail, holy lag Batman! You'd see one beautiful slideshow for sure, but it's not making the best use of resources. The OTHER thing to consider is this is still heavily in development, there are various changes, and post processing effects that may or may not still be applied to the models.
6: Itemization
Again something we know little about, but one very important difference that was told about, there will NOT be separate gear for PvP and PvE, which is great, because the whole concept is stupid, why should your armor defend you from a NPC Orc Berserker, but not a Player Controlled one?
7: Questing
People heard them say Hubless questing but I don't think it's fully registered with them yet. TES actually has quest hubs in the SP games, every guild house is a quest hub, you pick up a quest, you go do it, you turn it in. The problem with Quest hubs is it takes you from Point A to Point B to Point A again, there's no exploration, and as fans know, that's only a small element of TES games. So while there is still not any real detail on the concept, a hubless quest design means that you are rewarded for exploration based gameplay, which means you have a reason to leave hubs, and get out in the world, and you actually feel like your exploration has a purpose beyond the eye-candy visuals.
8: Heroic Dungeons
This does sound lifted right out of WoW doesn't it? Probably is (not sure which MMO did it first, but who cares), the thing that sets this apart is how they mentioned a continuing of the story, so I imagine that a heroic dungeon isn't a gamey mechanic like it is in WoW where you do the same fights with the same enemies only with more health and higher rewards, but you actually get to see your events from before evolve. An example I guess would be say you have a basic Bandit Cave, you go through it at lower levels and kill all the bandits and slay their leader. Well now you're a higher level, and you do it again on heroic mode, maybe now since the bandits are dead a group of Vampires moved in, so you're re-using the same space, but telling a new or continuing story, and seeing how your previous actions affected the world.
9: Third Person View
Yes we've seen third person view, but there's been no mention that first-person view is out, and really I don't see the big deal. Why do we have FP in TES games? Well because we need to aim at our targets, and we need to be able to pick up and interact with some precision which first person allows. Well for the latter issue, since unlike SP:TES games we can't just pick up everything nailed down, we don't need that pixel-perfect precision for grabbing that one septim on the ground. For the former, well until we know what the combat mechanics are like, we can't predict how this will play out. If we indeed do have true aim (which I will admit skepticism about) then I am sure first person will be an option. The last thing to consider is, that despite it being completely unruly and very difficult to play-in, WoW actually DOES have first-person view, so I don't see why it would be difficult to implement it in TES:O, however keep in mind that type of FPV does not use a targetting recticle TES style, it still alows free-look but you have to click to interact, but again we will see how it goes.
So I hope you all enjoyed my wall of text, I look forward to your arguments, criticisms, complaints about things I missed, etc.
....oh and I'll accept compliments too, if you must.
Above all I hope we can get past our fear of change and the new, and embrace this new MMO for what it is, and not constantly daydream about the game that could have been when there's still so much we don't know about the game that is, and for the love of the fishy stick stop calling it a clone!