While watching the trailers, i noticed that the elves look quite different from how they are supposed to look (such as that high elf mage chick).

They sure look different then how they look in skyrim.

In the trailers, they look more like LoTR elves.

Why do you think that is so?

Because Z:O seems content in turning them into LoTR elves.

/pointlesscynicism

this though I always though skyrim was a bit extreme. They looked better in morrowind in my eyes. Don't want LOTR elves, but don't want klingons either.

their appearances change from TES to TES ( while there are rather the same general rules/ descriptions about their looks ). Trailer Altmer looks like an Altmer, a little bit of golden hue, a bit of alien features.

It looks much more like a LoTR elf.

Well that is sure taking away some of the uniqueness of the elder scrolls elves by making them more like the typical "traditional" type.

I don't know why the creators of the elder scrolls online are not respecting the previous lore.

They never do. I bet the dunmer living on Vvardenfell won't have raspy voices either.

I would be happy if atleast the ordinators had them. I always loved when they called me scum for no apparent reason.

maybe this one particular girl looks like reshaped Arwen played by that actress whose name I dont remember, but over all they are different

Your avatar is pretty to the point.