If the preorder incentives aren't available for consumer purchase in the marketplace I won't buy this game.
I feel that content cropped from the game feels poorly marketed. It's as if they took features out so consumers can purchase their copy at retailers.
Even after the initial sales where preorder bonuses are depleted, to gamers it feels regretful not to get all the content intended for the game even for a price after the game has launched.
http://ca.ign.com/videos/2012/02/17/pre-order-disorder
Apparently publishers don't share in the same consumer frustration. They think it will promote sales for gamers to buy at specific retail stores, instead it creates constant headaches of which pack is better. Gamers want to make choices in the game not make choices for where to shop for the game.
In the end after the game have been played and fans want to re-experience the game with a change in gameplay they are unable to do so because they are unable to get the dlc even for a price.
Which imo infringes on consumer convenience and cause gamer frustration.
It's like removing content from Skyrim, say Daedric armor and making it a Gamestop exclusives, there will be pissed off fans and I believe the marketing team really does not understand the consumer perspective at all. I liked how there was no preorder bonus for Skyrim, if it did imagine all the hate coming from the fans.