What if, like Hawthorne, the author's just crap?
I didn't like the first TES novel, I felt like the writing was aimed at a 12 year old (and probably it was), and the story contrived. I didn't hate it, it was just lacklustre. It's sequel is actually pretty good though. It feels like the writer actually took some time to pick up on the nuances of the series, and a dunmer character referring to the male organ as a "pike" made me smile.
Well there are exceptions to the rule =P. It may have been directed at that market and if the authors purpose in writing was simply to generate income or publicity for the series than so be it. I can't fault him for his purpose but I will choose not to read it.
@ the poster who said English teachers make us read crappy old books.......I'm sure this was a light hearted statement but its actually pretty inaccurate. While there is certain subject matter, genres, authors and writing styles we may prefer, It doesn't make the themes, messages, purposes or books themselves any less relevant. Even people who hate reading owe their debts to "old" authors, think of things like "The Odyssey" or "Macbeth", If you have ever read these one would see that these are precursors to the whole action hero persona. In the same way that John McClain proclaims " Yipee-kay-yay *******" , Macbeths killer shouts a Shakespearean styled one liner as he charges into their duel. Where would fantasy be without Tolkien or the Civil Rights Movement without "Uncle Johns Cabin". I bet if you were to read the latter you may find it dull or a challenging read but its an important work that needs to be absorbed for the betterment of a student. This isn't to say that only the "old" books have something to offer but I think its easier to look back on a piece of literature and understand its key literary elements through juxtaposition with the time period it represents. Just look at "The Great Gatsby", if someone were to write a modern novel that centered around thoughtlessness consumerism, faux elegance, and a bleak hopelessness for society as a whole and the setting were modern day New York we may struggle to see the outcome of the books messages. Yet because this novel takes place in the 1920's and was written in the 30's we have an advantage over the characters of knowing what the outcome of their actions will be (The Great Depression). Even though the themes are relevant today they are easily studied when placed in a given time period we can reflect upon. This isn't always the case but I think it's a somewhat viable reason.
It will be different depending on what courses you've taken and again it could come down to the preference of the reader. For instance I love history so I've never had a problem with an older book.