I'm very much aesthetically driven in a game like this. It's not more important to me than story or combat, but I'm someone who ALWAYS plays in 3rd person, therefore it's important to me how my characters look and function. I saw a screen shot of an orc warrior in the wolf armor with a black fur cloak over it and nerdgasmed at its awesomeness. I'm almost to the point, after viewing that picture, that if the only thing that was added to Dawnguard were those cloaks I'd be happy.
I guess I'm just hoping that Bethesda is paying attention to some of these mods that REALLY add to the visuals of the game and planning on adding them, because Ulfric's clothes just aren't cutting it.