Obviously Jarls because of the above.
why have i been quoted in ? i voted counts not jarls
counts are , for one thing , considerably more respected than jarls who are aggressive and hated , for another thing they are much richer , the jarls of skyrims can wave their wooden sticks and live in their mud huts but the counts of cyrodill live in massive stone castles complete with a left and right wing , servants , guards , entertainers...they also dress in the upmost luxury
rich and respectable goes for a nice mix
poor and rageful does not
i accept some of you might be illusioned to belive the "kings" hold more power , but this is a lie , the jarls do what they are told , they are ruled over by the high queen/king who *gasp* are dictated to by the emperor , the jarls are kept in check , and if they are naughty the empire comes down heard ( observe ulfric stormcloak)
most counts - being rich and respected - have strong links and communications with the elder council , and some are members ( and are at least representatives which means they are able to have more direct countrol in their county
if you play oblivion you will understand what i mean , the jarls - with the exception of prehaps the ones in markarth , solitude and whiterun - will look an absolute joke , squabbling over what pathetic wealth they have , stinking in their little wooden longhouses that are as big as a imperial beggars home