When they say "content" they usually mean "graphics". To me that's a moot point and doesn't even matter, but some people get up in arms if it doesn't have 32x AA and ultra high resolution uncompressed png textures and billion polygons in the hand. Very rarely where there be actual content differences between platforms, and those are usually underhanded DLC type pre-order bonuses more often than anything else.
With a few exceptions:
Sometimes a PC version of the same game will allow more players in co-op, and sometimes the 360 version will have more zombies on the screen at a time than the Wii version. That's really the only two examples I can think of. Everything else is graphics.
Bethesda games have all been pretty level across the platforms with almost no differences. Besides mods, which Bethesda has no control over anyways, Morrowind and Oblivion (and Fallout 3) were the same exact game on every platform you found it on. The only thing now is that Skyrim on the 360 will get DLC a few months before the PS3 and PC because of underhanded business tactics.