» Mon Jun 20, 2011 12:54 pm
The strength of a generic brand is its ability to recreate the experience of name brands with a lower production cost. What you end up with are things that are very similar to the real thing, but not quite there. And depending on the specific kind of product it is, people will care more or less. I'm fine eating generic chips and candy, for instance, but I can't stand generic soda. In fact, I pretty much can't stand anything that isn't Coke Zero. Not even regular Coke. Soda, as it happens, is one of the most preferential products out there. People pick a kind they like and reject all others more than they do with most other products.