1. Free Housing
2. Companions to fit the character style the Guild supports.
3. Training specific to the Guildline
4. Access to unique Clothing, Armor, and Weapons.
5. A steady source of income for your character.
This.
I think all of the stories are good though DB and TG are -really- good. If the post-quest missions are lackluster remember we complained to Bethesda that there was nothing to do after you became the head of the guild. Now there's missions, even if repetive and unimaginiative. Personally, I like. Stuff to do, people to steal...no wait...