Sorry dude but the only people that suffer are the devs... The "suits" as you put it wont and will almost never suffer. The big guys like Activision, EA, Mircosoft, WB and Zenimax have the ability to cut loses by having studios make cuts, or shut the actual studio down. And after that they can just find someone else to be a cash cow. Sure it svcks but wishing for a video game to fail would only hurt the artists and engineers. And you know what; I actually like the work Zenimax is doing with the companies they have. From what I've seen it looks like they give quite a bit of creative control to the actual Studio, so props to them.
Also I would say the majority of people are actually enjoying this game. No one I've talked to has had a bad thing to say aside from the bumpy start dealing with drivers and what have you. It seems like the only people who are crying foul and returning the copies are the most cynical of gamers. I would also claim its a fairly younger crowd. But that's just a guess

Also I would say the people who felt Rage wasn't their cup of tea probably did return it, but they aren't going around forums and spouting angry messages of why this game has failed the gaming world.
And I'm sorry but for alot of FPS these days with 16 to 20 hours of game play, that's pretty damn good. I think the last FPS games that I played that were over 20 hours was Doom 3 and Half life 2... back in 2004.
Most other modern shooters these days that I've seen or played seemed lucky to break 15.
You seem fairly adamant on your opinion of this game and I can respect that. I feel you are wrong, I love this game and I'm doing another play through at this moment. I won't go into details because I'm fairly certain you would rather hear nails on a chalk board. But you baiting people on a Rage forum saying you guys a game you love is a sin. What do you really think is going to happen but make people angry?
But anyways man you have fun with you crazy spandex wearing pedophile who gives little boys green thongs

I'll happily run around with a shotgun.