You need to 'Spend' your souls to 'buy' the unlocked word. On PC, you have to hover your cursor over the one you want and press 'R', then OK. That should unlock it. Not sure what the console method is, but the little buttom commands should be in the bottom corner anyways?
love ya hun, i took another looksie and saw in the bottom left corner i gotta press X to unlock a shout instead of just trying to select the shout. you're a lifesaver!
