Hipfiring = effective but reload often (even with damage boost, I add)
ADS = effective but reload once per kill
Assault Rifles:
Hipfiring = slightly effective, probably reload once per kill
ADS = effective but 1.5 (2 with damage boost) kills per reload
And that's it in a nutshell. Maybe the damage boost should affect SMGs less and ARs more, I think it's 75%+ damage? However, as they are the game is still fairly balanced.
I refer to my previous post, SMGs are great in this game because the situation usually calls for one. ARs beat them easily when the sections of map open out.
