If Bethesda and SD want to give this game another chance, they need to bring the spotlight back on it. Assuming the update coming with the DLC does address the issues they say it will (obviously a must-have prerequisite for this suggestion...), wouldn't it be a good time for a free trial event? I'm not sure how feasible that is on consoles without putting together an actual demo package, but I've seen it several time on Steam for PC games, typically with free weekends where the game is available for anyone to upload and play. On PC this shouldn't requires a lot of effort, at least not on the technical side, since there is no demo version to worry about: the game is unlocked for the duration of the event and locked back for those that don't have a purchased version afterwards. I'm pretty sure Steam is geared up to make this a no-brainer.
To hype things up a bit more, they could throw in a limited-time sale at the same time, so those that try it out and like it would be encourage to do the impulse buy thing.
