Easier to explain being ignored if I'm just a friend.
id just like to highlight this because it demonstrates how you are SUPPOSED to build a narrative in a game. build the story around the limits of what you can put in the game. if you cant feasibly have NPCs acknowledge you being the leader of a faction or make being a leader mean anything, than have the narrative NOT freaking make you the leader. we shouldnt have to explain this. if a certain idea doesnt translate well into the game, then it is not a good idea. george lucas is the kind of person who would let sh**ty implementation slide by just so his exact idea can be expressed, but most humans are above that sort of thing.
that said, it doesnt at all address the problem of the guilds being lackluster altogether. being made leader so fast is ridiculous, but the main problem is that the guilds are so short and badly structured as is. i dont think just being an associate would be all that satisfying considering the point of guilds is to be a part of them, but being leader is just as disconnected in a way. here is a crazy idea, how about... you dont end up the leader? how about you get a high ranking position and some respect in the end but someone else actually runs things? there is no good reason to be the leader outside of occasionally being recognized as the leader, and staying as a normal member doesnt shatter your suspension of disbelief in 30 different ways as you realize in just how many ways you leading this faction doesnt make any sense.