one thing i find it funny is Bethesda has the idea of doing a Live trailer for Skyrim,every company is doing it ! Ubisoft ,Thq also did it for Darksiders 2

i mean i dont know if already was any live trailer for games probably was, but since Beth did almost everyone is doing it its not that beth owns that but i think that other companys think that live trailers is the way for GOTY!