Check smiths or general vendors for smithing apparel. It's not so rare, so it shouldn't take long to find. Same with potions, check alchemists.
To make powerful potions, you need to enchant four items so they increases your alchemy skill. Then you can make a potion that increases your enchant skill. When you drink that, you can enchant a new alchemy suit to make your potions stronger, and so on and so forth.
http://www.gamesas.com/index.php?/topic/1317202-complete-character-design-freedom-damage-resist-caps-and-ridiculous-damage-thread-8/ gives this process:
Purchase and Drink a Fortify Enchantment potion (>=25%)
Fortify Alchemy enchantments 28% x4
Fortify Enchantment potions 32%
Fortify Alchemy enchantments 29% x4
Fortify Smithing enchantments 29% x4
Fortify Smithing potions 130%
Without that loop, your smithing potions will be at 60%.