Okay so I'm hyped about this game, probably overly so.
What initially got me was when I downloaded some trailers on my 360. I thought to myself "Holy carpal tunnel batman! Best graphics I've ever seen in game" (as far as textures go, and they're the most important thing to me, after art direction).

So I've been telling my buddies about it and having them check it out on YouTube. They didn't seem impressed, said the normal "fallout/borderlands" crap.
Eventually I started checking it out, maybe it's my shoddy LCD laptop, or Internet connection which I doubt, but even at 720p it wasn't impressive.

So I gathered them up tonight and literally had a RAGE video marathon on my 360. Changed all of their opinions.the difference was significant apparently.

So that's my success story not my point. The point being, this is id's comeback. What can we fans do to spread the word? I know the game hasn't come out yet, and maybe this thread is for a hopeful but not likely cause but call me optimistic.