Nah there are ways to launch custom applications in steam and u can give it every name u want. So it looks like u would play brink or LOLZ look at me.
That however is not true, because it has the Brink Icon, it's name is BRINK, and also if you click on it, it will lead you to steam store for brink, so its possible he decrypted Steam's preload or he works for Valve/SD/Beth
so EVERYONE ADD HIM TO FRIENDSLIST AND ASK HIM HOW he will freak the F Out when he sees so many invites