Just goes to show casual gamers make up a bulk of the market.
Yep.
My 44 year old sister has never owned a console before, and isn't a "videogamer."
She got a Wii this year, just for Just Dance 2. Played it at an office party, thought it would be a great way to get some exercise at home. She's asked for JD3 for Christmas (and has apparently also picked up a couple other JD titles, with a Gamestop giftcard I gave her for her birthday).
Welcome to the modern era of videogames.