OWB is about you becoming an experiement in the Big Empty, and you meet these appliances with personalities. have you seen the Qore (or w/e its called) video?
http://www.youtube.com/watch?v=FPgWDZVSN4Q&feature=player_embedded
I've seen the video lol, I just don't get what the point of it is besides it being a ridiculous joke. I mean having talking sinks, light switches, toasters, washing machines, cars, car batteries, fission batteries, guns, tin cans, vibrator rings, bent tin cans, conducters, and cram is funny, but it seems so ludicrous. Not like the game's ever been like that before...