I do not understand what I percieve as Bethesda's apparent lack of interest to promote the Fallout Brand. While I fully understand that they have a vested interest in attempting to promote and grow new franchises (similar to the hollywood studios), Fallout is their biggest seller ( and if not biggest I would gather running neck and neck with Oblivion I would think).

This past Spring I saw a magnificent marketing machine pumping on all cylinders promoting Brink and Rage. I do not recall anything near this for the last Fallout (New Vegas) release. And there is nearly no buzz generated for the DLC's except amongst the fans. To me this is not only poor marketing, but chronic negelct of one of the Pillar franchises for Beth. When you look across the landscape there are really not that many unshakable bankable pillar game franchises. Halo, COD, Battlefield, Bioshock, Oblivion and yes Fallout is among them.

So I don't understand the almost lethargic approach to Fallout content. Patches coming months after the problems are first reported. Lack of sizzle with respect to add on content. No build up to relase dates because as we have seen they just sort of release unannounced when ever they feel like it (What?)

When any of the other big frabchises release new content it is an event with mostly much pomp and circumstance. With Fallout a whimper in the middle of the night.

I know Brink has it's great fans but it has been a critical flop and I really hope Rage is good because it looks quite Fallout-ish. Fallout is Buonafied not a maybe

Don't get me wrong, I appreciate what they have done in terms of all the enjoyment I have gotten from their franchise. Yet it seems obvious to me that Fallout is their Red Headed stepchild. The red headed stepchild that pays their bills but the redheaded stepchild none the less.

it seems like Bethesda are distancing themselves from this game. I can't really look at it any other way, perhaps because of the unsatisfactory launch, perhaps because they didn't develop it themselves, but yeah I agree FO:NV seems like the bast*rd child.

but you better believe they'll be flexing those PR and marketing muscles to the MAXIMUM once FO4 is on the way :tongue:

Oblivion is a game, not a franchise

I saw loads of marketing for New Vegas, possibly more than I saw for Brink. But Bethesda is currently pushing Skyrim -part of The Elder Scrolls series- (It's primary series of which Oblivion was only one game) so their PR is focused on that game.

The game has sold, it's passed it's major sales period. Advertisment at this point is going to waste more cash than is generated. As for DLC, only the really big companies (EA for example) has the resources to throw cash of advertising DLC and even then, little more than the odd magazine piece and bribed review.

Bethesda didn't make New Vegas, Obsidian did, besides, they have been a little busy with their other franchise. Perhaps you might've heard of it, It's called The Elder Scrolls V: Skyrim, I know it's not as good of a series as Fallout is but...oh wait, it is as good as, better even. :rolleyes:

New Vegas had plenty of advertising. I was visiting a friend in NY a few weeks before release and there were buses with the NV banner emblazoned on the side all over the place. Same goes for taxis.

I actually like Oblivion as much as Fallout but what you don't realize is that it is ALL about units sold and I should think Fallout series is on Par with Elder Scrolls. In any case there is no arguement that it is one of the top two.

The Marketing campaign for New Vegas was no where near that of Brink and Rage

And DLC contect comes out with barely a whimper compared with the buildup from other major Franchises. Beth owns Fallout. It does not matter who developed the game. Fallout is their star runningback

Most of the marketing focus as well as all focus for Bethesda has been for TES V: Skyrim. Seeing as Bethesda only published FNV... it kinda makes sense, but I do get where you're coming from. :shrug:

You just wait until Fallout 4 comes out, it'll probably get a lot of the same hype treatment that 3 got, as in advertisments EVERYWHERE for it.

And I agree with a couple of other posters, Fallout is probably going to be the work horse franchise for Bethesda from here on out, as popular as TES are Fallout is going to appeal to a much wider audiance I think.

Was marketed where I was.

So the few that are argueing are trying to tell me that the add on content recieves the same push and care that Fallout's peer juggernaught franchises recieve??

I think you guys are tugging the Father's Day funny weed

You couldn't watch TV in September and October without seeing a new Vegas advertisemant. No company spends money at advertising dlc beyond a magizine advertisemant and a trailer, unless it is a massive expansion.

couldn't disagree more
Even on Xbox live the major franchises hype upcoming map packs, add ons ect. Beth doesn't even give relase dates until a few days before a DLC hits. No buildup, no previews, nada

Yeah, well, they can afford to do that because they can reliably sell 30 million copies of the same crap with a new label slapped on it every year. They can also rely people to eat up DLC content at absurd prices. Most developers aren't so fortunate.

The last game I invested so much time and money in was MAG. That game makes Fallout look like Coca Cola.

Rage is one of the top anticipated games....

Well what's Softworks big goal this year. Make sure that Skyrim and Rage are big hits. New Vegas had it's time in the spotlight. I don't think there's anything that the next 2 DLC's can do.

OP you don t pay much attention to much at all do you?


They have made it their goal to fix the broken game. They already installed a massive patch before HH which held up HH, and now they will put out another one that will have over 100 fixes.

Why would they throw more content onto something that is broken?

Why would they give a release date when it may not be met because they are busy fixing the game so you can t come on here and say RIP OOOOOFFFFFFFFFFF THE GAME IS FULL OF BUGS. THEY JUST PUT OUT A DLC SO THEY CAN MAKE MONEY.


To stop that feeling they are working on fixing the game. I m sure you could do it in a few hours, but the pros say it has been very hard to track down these bugs.

So in conclusion, there is no reason to shoot a realease date into space when they may not have the game fixed to their liking by that time.

The thing is like it or not bethesda probably don't give a [censored] about Fallout New Vegas, it's had it's day. I wouldn't be surprised if this game nearly died out in 6-12 months from now. Why bother spending money on marketing when they know it will not make a shred of difference and will end up costing them money. I wouldn't be surprised if Bethesda's PR and Advertising money got pumped like:

Skyrim - 50%
Rage - 30%
Brink - 10%
other - 10%

I doubt New Vegas even comes in the ''Other'' section. Fallout New Vegas was just a game to tide the franchise over for Bethesda in my opinion.

Again, guys, FONV was pretty well advertised. There were ads all over New York when I was there, there were TV commercials, there were web adverts, etc. They're not going to go gangbusters advertising DLC because quite frankly you only buy DLC if you're a fan of the game, and if you're a fan of the game you're likely already following DLC developments. There would be no point to massively advertising Honest Hearts or Dead Money.

I remember hearing this somewhere about fixing bugs

"When you fix one bug another ninja appears." (The ninja is another bug)

I could not imagine the trouble they go through trying to get the bugs fixed. The Bug fixers must be overtired trying to get this done.

Why should they? DLC arrives on a tuesday so people are already looking for DLC on those days. There is no competition for shelf space online. A good chuck of players also keep tabs on when the DLC will come out. You advertise a game so people who don't know it exists might buy it, or haven't heard much about it will buy it. With DLC the costumer already owns the game chances are he'll investigate DLC all by himself.

People on web-boards speculating as to when exactly the DLC will arrive is far better advertising then ANYTHING they could provide.

This is silly, nothing bethesda sells is crap, and what do they pump out yr after yr, their games are like at least 3 yrs apart, and DLC wise 10 bucks for a dlc that has like 3-10 hrs game play on one run thru is awsome, considering most games released for 60 bucks average what, 6-12 hrs game play for one run thru !!!

Bethesda is more interested in Skyrim now for what I seen in the internet

At least we can be assured the Fallout games will continue, both Fallout 3 and NV made Bethesda a ton of money.

Pre owned copies of NV also made Gamestop a lot of money though. The bugs could've been the death of the series. People will be cautious about buying new Bethesda games. I see a lot of gamers saying this at various sites.