Don't know about the 360 looking better. There's just something about that blueray quality with a plasma tv man. I'm pretty sure there probably won't be much of a difference across all platforms, and especially since it is built primarily for consoles. The developers did say that they were having memory issues with the PS3, but they will have all platforms looking about the same on release date.
Blueray qaulity? Plasma TV? Primarily for consoles?
All these points are irrevelant, blueray has only size difference over DVD (which removes the need for a second disc), Plasma is easily achievable on all systems (that and LED's better), and while the game may be aimed at consoles it's still gonna look and play better on PC (if your PC can handle it).