The house is a joke. Two book shelves, two weapon racks, no mannequins, no enchanter's table. You have to run all the way up to Dragonsreach to disenchant/enchant items.
Furthermore, shops are a joke. One alchemist, one general store and one mage... they'll never have enough money to buy all the crap you have. Usually I take all gold from Arcadia, then I take all gold from the Breton dude and I still have potions left to sell. And I'm no alchemist - all that comes from dungeon raids.
Instead of shops where we can sell stuff, we have two blacksmiths and a fletcher. I hope I don't need to say how pointless that is - blacksmiths buy weapons/armor and so does the fletcher, so it's pretty much double redundancy.
I mean seriously, that's supposed to be "the trading hub for the entire province"?
Pretty much every major city in the game is better than Whiterun, offering a better house and better shops. But they're all on the edges of Skyrim.
