I have a soft spot for Birna of Birna's Oddments in Winterhold. She's out in the middle of no where, doesn't get much traffic and her brother Ranmir is either passed out in bed from drinking or working on it. She has to work to support them both. And I love her accent. Though she usually doesn't have much of a selection, I always try to patronize her when I'm in Winterhold.

My second is Lisbet at Arnleif and Sons Trading Co. in Markarth. She recently lost her husband and has taken over the shop. After you become her friend she will let you loot the shop. And she has that sixy Nord accent, though she does have a dark side.

Only ones I'm partial to are the Khajiit caravan merchants (Ri'saad, Ma'dran, and Ahkari) as well as the fences (Ma'Jhad, Atahbah, and Zaynabi) because I <3 Khajiit and I feel bad that everyone dislikes them so much that they can't even go in the damn cities.

Yes, I also like the Khajiit caravan merchants. J'zargo has been tagging along as my companion for quite some time.

Niamh - (if she were to admit it) - has I think a bit of a soft spot for the really miserable woman in the market in Riften, the one who wants to leave Skyrim...

I like the Khajiit caravan traders and Elrindir of the Drunken Huntsman in Whiterun - open 24/7, greets my Khajiit characters very friendly, has rare arrows in his selection, and you don't have to go through a bunch of loading screens and annoying secret entrances in graveyards to get to him.

Possibly the worst saleswomen in Skyrim although I've not been too keen on buying meat from the meat stall vendor in Riften since I discovered his dark secret

I like the odd and ends shop keeper in Solitude. She has a nice voice and a pleasant attitude.

The 11k Riverwood trader after getting the investor perk!

Definitely love the Khajiit caravans.

Also have a soft spot for Eorlund Grey-Mane, the crotchety old coot. "Harumph, I'm busy, got lots of steel to shape, I'm a blacksmith, woman, what else... oh wait you want to buy something? GODS BE PRAISED!"

I sort of have a soft spot for a lot of the friendlier (once you earn their goodwill) crotchety old coots. Wuunferth and Calcemo come to mind as well.