Just to get one thing straight, ESO certainly isn't WOW 2, this is: http://www.youtube.com/watch?v=J0TdsPVLna4
Sure ESO have elements from WOW as well WOW had elements from other MMO's before that when it was released. Such is the MMO industry these days. However, ESO also have elements from DAOC and I am sure from other good MMO's as well.
Mungo, it seems to me you want a unique and hardcoe MMO (full PvP loot is for hardcoe PvP niche games, and you will never see that in an AAA MMO like ESO). As much as I understand and agree with most of your points you need to understand this:
- ESO is a HUGE project and a LOT of $$$ has been invested.
- Those investors want the MAX return on that investment, hence they want the game to appeal to as many players as possible.
- WOW is the most successfull MMO ever, so that is what the investors in ANY MMO want to aim for.
On the background of this many MMO's turn out to be just bad WOW clones, BUT...
Luckilly for us (ES fans) ZOS has a huge and very experienced development team who understands both the MMO industry and the ES fan-base much better than the investors do. That is why they have developed a game that has the look and feel of ES, and far from the cartoonish WOW, but also have the themepark elements, gear grind etc. that will bring in the cassual MMO crowd and also appeal to the WOW fan-base that they naturally want to attract as much of as possible.
Having said that personally I see the dangers in applying WOW elements to ESO, but fully trust that this development team can get it right and give us a game that is very far from WOW 2 or a WOW-clone.
I hope to see alternatives to the themepark elements appealing to more old-school MMO players and the single-player ES fans alike. This is just my personal hope, but I really think that this development team can pull it off and create a game that greatly appeals to both the cassual gamers, the WOW players, the old-school MMO fans and to the ES fan-base alike
