What is the essence of any game? That is so central and important to it that without it it will not even exist. The basic building blocks that make up anything and everything in the PC (not the hardware), and the OS itself, and others related to that area like programs. Is Software. You create software by code. So my suggestion is instead of community managers or those responsible for that game franchise hold contests like make a song, draw a picture or what not instead let it be write a code to be implemented. If you really love ESO if you really love any game if you really have that passion towards that game, and you want the best for it then start writing code appropiate to the thing, and send it to the developers for them to look at. I myself is just beginning to learn C++, HTML, Javascript, CSS in my high school programming course exept the first one.
We as a community can accelerate or any other community can accelerate the work load needed to create a software, or anything that is based on code by a lot, or even offer different perspectives to the way things are implemented. I haven't seen a option yet in ESO that allows you to do what I'm talking about, but perhaps one day there might be one. I don't know if playerbases, or communities are already doing this, but it is great if they are.
Maybe you want to change the gravity, or "bullet drop" of arrows either to faster or slower? (if ESO is using a physics engine) Instead of making a post about it go learn C++ or if you already know it even better, and write a code that implements this change. And then perhaps send the code for those in charge of implementing the game to look at.
It doesn't have to be about competition it doesn't have to be about getting paid for this look at it like the code version of fan art.
My thought is gonna revolutionize the gaming/software industry!