I don't know what were expecting. Is this the simple case of "it must have a land mass almost as big as Skyrim."? Not going to happen if that's the case. I've paid 800msp for DLC that just add a bit of content...story line. Nothing else. And that's usually the standard, unless the DLC is only 30 minutes or so long. Then we're talking 240 most likely. 520 for something that's about 2-4 hours long. Or just 800 (sometimes 1200) for a brand new game that lasts about 4-6 hours. Or 1600 for some that last a little longer (multi-player....oooo). Minecraft the exception, not the rule.
Put that into perspective.
The story line alone is about 10-15 hours, for one faction. All of the added stuff they put into the base game? All of the features that came with the DLC? Plus the replay vaule you can get of of this, as all TES players like to do, roleplay wise? It's a fair deal.
Btw, do i need to mention 320 for an avatar item... An we're questioning the value of this DLC. /facepalm
^This.
I STILL haven't finished the main quest on the Dawnguard side, even though someone last night told me I had 1 more quest to go, then it's finished. Not true. I played more of the main quest and I still have some to go. I'm really starting to question the people that are complaining, if they even payed attention to the DLC? I have sunk over 20 hours into this SO FAR. I still have a side quests I'm doing and probably still got more to do. There was more to this DLC then what the main quest offers. I'm still seeing NEW random encounters in the world, just when I thought I seen all of the new random encounters, a new one popped up. I also got a kick *** item from a certain cool and lengthy side quest with an achievement. I have yet to see the new areas, still. Well worth my 1600 points. I don't care about how the main quest story "sums up", I play TES for the adventure, the content, not just the "story".