Meh, EA doesn't publish any games I care for anyways. The last title published by EA that I even sort of liked was Dragon Age Origins, but even that was fairly meh (spiritual successor to BG my ass).
Still, I think it's dirty to put micro-transactions in a game you've already payed ~$60 for. I don't care if they're shoved down my face or not. Now, if they want to drop the base price of a game down to ~$30 (even for new releases) and THEN add micro-transaction, perhaps I could deal with it. But that is not going to happen.
So now they want money from the base game, DLC, AND micro-transactions? LMAO they can kiss my ass.
First you buy the game, then you feel guilty for not getting the complete experience unless you throw them even more cash. Don't you know, it's a good business move.
Then you watch their logo on their next trailer and want to instantly puke .