The "leak" was lacking so much advertising that I found it hard to believe it was authentic, until it was confirmed to be.
I suspect that somebody in the development process, or maybe just a journalist, wanted to share his/her concerns in order to affect development.
Given that this game has been so secretive, it really does not come as a surprise that it was been under lock and key to prevent further damage to the games rep.
The outcry has been pretty much consistent with what anybody would have expected, especially at Bethesda (the publisher, not the developer, although in a sense much more influential).
Maybe the leak is a sort of exhortation: Maybe they are trying to prod the developers (ZO) to get something done, or make sure their product is more polished than its current state.
Bethesda is not clueless. They know who and what they will be competing with.
The competition is staggering with known quantities like GW2 and TERA and downright frightening with possibilities like ArcheAge, TSW (to a lesser degree) etc.
Furthermore it's so far down the development phase that whatever has to be done to change the mechanics has to be done now, or will never make it into release.
The release makes, or breaks the success of an MMORPG.
While this might have seemed pointless, let me ask you the following question to stimulate discussion: What could they do at this point?
What feature not mentioned in the "leak" (no, dear mods, this is not illegal, since by definition it is NOT in the leak and the set of things not in the leak is VERY LARGE) could be added to make this game appealing to you and other disgruntled TES fans who wanted the TES gameplay experience rather than anticipated EQ one?
If you are happy with playing something derived from EQ, then good for you, but most of us aren't, because we've been at it for a while now and need fresh blood.