1. TES elements not present in this game to any appreciable degree.
2. Game sounds dull and stale, completely disregarding the fact that it is tied to TES lore.
3. WoW-based mechanics...as mentioned in the article.
4. No innovative elements, at all. Nothing to set itself apart from the current WoW-pack.
Let's view this, not from the point of a TES fan, but from an MMOers perspective. Why would anybody who has played SWToR, WoW or any of its incarnations deign to play this game when it offers nothing new? Since this game obviously wasn't intended to cater to TES fans, which is IRONIC GIVEN THAT IT IS TES THEMED AND SOMEWHAT CONSISTENT WITH THE LORE, it must mean that it's intended to draw in players from WoW. However, what MMO that has tried to siphon subscribers from WoW has been successful without being something entirely different?
Rift, the consummate WoW clone is barely clinging onto a p2p model. AoC has bitten the dust and it boasted much more in terms of combat and will be arguably comparable to what TESO has to offer given the description by its own developers in the various leaks. GW2 is entering the scene, has perfected WoW with AoC modifications and will be subscription-less. TERA has solid action combat as do the other AMMORPGs like RAiderZ, Vindictus etc.
So... the argument that it's not aimed towards TES fans is inane, since it would have far too much competition to be successful otherwise. It's like saying that SWToR wasn't supposed to attract starwars fans, while the only people left actually playing it are the starwars fans.
Some people are saying it will be DAoC 2, which is kind of sad, because that games standards have gone the way of the dinosaur and the market is heading to perfect competition implying that this game will either launch with all of the bells and whistles being the dungeon finder, battlegrounds, 20 person raid encounters etc. or it will be devoured by the game that will have perfected the art for over 8 years.
Oh yeah, GW2 has RVR combat, so ... there is no niche for this game to fill, no huge MMO audience for it to cater to.. other than the TES crowd that it is taking a dump on.