And this is why it is TESO for me. There are already too many ESO acronyms.
When doing a search, don't be lazy.
You can't just say dwarves with clowns. You have to be more specific.
ESO is easier to say.
Besides, 'The' Elder Scrolls are single player games made by BGS. ESO is 'an' Elder Scrolls based MMO made by Zenimax.
Dwarves with clowns.? Frak I don't know what your doing there on that internet thing , but I am pretty sure it could get you some time in the prison for illegal porm images.
ESO. Shorter, sounds better when actually vocalizing it.