Exactly, to spend that much money, and still release a mediocre game is just as much as a failure imo.
Which is one of the reasons I am not really interested in MMO's with instanced personal stories with full voice acting. As far as I'm concerned it is a waste of resources for an MMO and should remain part of the single player market.
There is room for single player fantasy RPGs, Multiplayer Fantasy RPGs and Massively Multiplayer Online Fantasy RPGs. I honestly don't need personal stories in my MMO's, I'm quite happy to awake as an un-named prisoner in some dark cell of a random dungeon tutorial or even just fall off the back of a wagon. I think this is where SW TOR failed to understand the market. They should have made KOTOR III instead of completely misunderstanding the market and making a Star Wars meets Norath MMO.
Bioware had already begun to lose my support after playing to the console market with Dragons Age 2 and I fully expected TOR to be over-hyped and under-whelming. When they were taken under the wing of Electronic Arts along with Mythic and all of the other businesses struggling after the GFC I knew they would not live up to their reputation. In any case, the under achievements of the current incarnations of Bioware and Mythic have nothing to do with Zenimax Online, The Elder Scrolls Online or Bethseda Softworks.